The first 100 words of your homepage are like a warm handshake—it’s your chance to make a great first impression! This is where you establish your brand, answering the essential “who, what, and where” questions. Who you are, what you do, and where you serve should be crystal clear to visitors right away. Think of it as your elevator pitch but online! These few sentences set the tone, build trust, and invite potential customers to explore further. Done right, they create a connection, show you understand their needs, and make them feel like they’ve landed in the right place.